John Schoof – Chief Executive Officer
 John Schoof is founder of CyberCoupons, a universal loyalty card program and the premier coupon portal destination for valuable savings on restaurants, shopping, and entertainment. As the visionary, he recently re-boosted the model to monetize coupon revenues online, dubbed Best of CyberCoupons – “Deal of the Day” He repositioned from a print driven model to a franchise-able, integrated technology based company utilizing their proprietary software as well as Google’s Android smart phone technology.
Mr. Schoof is responsible for integrating new content and applications for improved data manipulation as well as enhanced web site browsing. These beta products include point-based social media referrals, Internet television, smart phone technologies, hybrid point/rewards for online shopping, e-magazine, trackable coupons via the coupon portal with streaming video, and credit card terminals or POS software with real-time data capturing. As a strategic business developer, he has acquired key channel partnerships including Clipper Magazine, Phone Directories Company, and Verizon a Fortune 500 company, that resulted in the distribution of 2.1 million membership cards throughout the Puget Sound market.
Mr. Schoof has served in a variety of capacities including business consulting and development, corporate finance, mergers and acquisitions, assembling and managing task forces and advisory boards, and is an experienced business operator and sales executive.
Richard Fricks – Incumbent President C.O.O. C.T.O.
 Richard Fricks is the primary developer for all of the POS software for the CyberCoupons platform.
Mr. Fricks has worked in the software industry for the last 25 years. Richard has worked at Microsoft for over 22 years where his areas of expertise included being a Technical Account Manager, for the world’s largest PC OEM's and Device Driver and Software Development Consultant to premier ISV and IHV accounts, around the world. In addition, he has served at Microsoft in the capacity of Project Manager, reporting to the Director of Customer Support Services; Release Manager for the release of the last two Window's operating systems; and Program Manager for the Windows division, responsible for designing Multimedia related features. In 1995 Richard founded Digital Media Productions, a custom software development and internet design company.
Robert (Bob) Pesicka – V. P. of Operations
 Bob Pesicka brings over 30 years of experience as a Manager of Data Centers and Call Centers to Opt-In Media. His strong communications, IT background and organizational skills are central to Opt-In Media’s Process Architecture and Project Planning needs and holds a MBA from City University of Seattle, WA.
Mr. Pesicka assisted in IT contract proposal writing. His proposal team won $1.4 billion contract for Boeing IT department from the Ministry of Defense of England. He is responsible for the project flow from our Sales channel through Production, Request Fulfillment and Quality. His role here draws heavily on his experience in working for the Boeing Company in developing production plans, setting up data and call centers, process architecture, lean manufacturing, graphic work instructions, design, build, test and implementation of programs and projects.
We also draws from his experience in staff management where he managed world class data and call centers for 300+ employees and their associated training departments. He assists in developing our Human Resource department for employee work/leave/vacation schedules, workload assignments, and employee performance evaluations.
Judi Ross - V.P. of Business Relations
 Judi Ross is Vice President of Business Relations for Opt-in Media. She brings over 20 years of experience in the high technology field as a professional procurement and business leader. She is responsible for delivering business results through leadership and management of Business Relations with customers, business partners and key stakeholders.
Prior to Opt-in Media, Judi served as Director of Global Procurement for Adobe Systems and Group Manager for Microsoft Corporation. She is a multi-faceted business expert with extensive experience driving domestic and international procurement, formulating and implementing corporate process improvements, implementing global procurement systems, and introducing cost saving strategies. She offered a unique combination of executive project management and technical expertise with the ability to assess both sides simultaneously to support corporate growth. Judi is a “hands-on” leader with the ability to communicate and relate with all levels of cross-functional departments. Judi was President of the NAPM - National Association of Purchasing Management (now ISM - Institute for Supply Management) Chapter two consecutive years. She is also a volunteer for “Improving care through the end of Life”.
Richard (Dick) Lowe - V.P. of Restaurant Operations
 Dick Lowe brings over three decades of restaurant operational leadership in the casual dining segment of the market. He has a strong track record of accurately assessing market and business situations and has been a member of the Washington Restaurant Association and the Kent Downtown Partnership Association and holds a Bachelor of Arts in Business from the University of Washington School of Business.
As a restaurateur, Mr. Lowe’s primary objective is to make sure his guests have an enjoyable and memorable dining experience. He also understands the challenges of producing a quality product while simultaneously maintaining a profitable bottom line. His passion for the ongoing development and evolution of the HD Hotspurs brand is evidenced by numerous awards.
Robert Wogrin – Chief Marketing Officer
 Mr. Wogrin has spent more than 20 years in the Advertising and Marketing industries. As the GM and partner in a Denver–based ad agency, he grew the agency from an in-house operation to a $13 million agency servicing both local and national franchises and multi-unit retail businesses. During that time, he managed and conducted media planning & buying, cross promotion & collateral development, research, account planning, sales & promotion tracking, targeted marketing programs and strategic marketing plans.
For the past four years he has been strategically focused, consulting on measurable database marketing and customer centric communications through DataBase Marketing Insights. Here he developed gift and loyalty card programs for clients and e-mail mail marketing campaigns. He consulted with Guest Vision, a data-driven POS system focused on the Salon, Schools and Personal Care industries, to serve the marketing needs of the Guest Vision clientele. Combining the database experience with his passion for Social Media he and Schoof formed the Opt-In Media Corporation. An active participant and perpetual student in social media and internet marketing, Robert is a graduate of the first "Inbound Marketing University" - a selection of leading edge courses taught by industry experts designed to train business applications for Social Media.
Robert began his marketing career with more than ten years on the client side of multi-unit retail business. Throughout this time, Robert served as the Executive Director of the Pro Gelande Ski Jumping Tour where he was active in development of special events and promotions for this North American ski tour.
Shaun Svenson – Web Master & Project Development
 Mr. Svenson is the interface between the graphics department and the POS data systems. He is the key web developer and internet strategist, using methods such as cluster analysis and multivariate analysis to derive key metrics and produce information that can be leveraged and sold to merchant accounts.
In his capacity with CyberCoupons, he created our Interactive Voice Response (IVR) system for customers to listen to available CyberCoupons offers over their telephone, using a combination of ASP programming, SQL queries and text to speech conversion along with control code that directs the Teleflow Hype application. He configured and implemented various open source projects including Zencart and OSTicket; debugged a PHP payment module on the Zencart system to interface with Authorize.net; created and maintained the Cyber Coupons Internet marketing campaign using Google Adwords and Microsoft's adCenter; used the Google maps API to show the geographic locations of advertisers, customers and merchants; and has been responsible for the CyberCoupons.com domain including the database design, front end look and programming as well as the back end CMS system for managing advertiser accounts.
Mr. Svenson holds two BS degrees, one in Business Administration - Finance Specialization and the other in Economics - Managerial Economics Specialization. Mr. Svenson also holds a minor in Computer Science.
Paul Ellingson – Advisor 
 Paul Ellingson joined Bargreen Ellingson in 1970 after serving in the US Army. In 1980 he was named President and has grown the company to the 4th largest of its kind in the United States. Mr. Ellingson has a B.A. in Business from the University of Washington.
He founded Specialty Wood Manufacturing, which is the largest commercial woodworking manufacturer the Pacific Northwest and serves as its’ President.
Currently, Mr. Ellingson serves on the board of Foundation Bank of Bellevue, Washington where he chairs the Corporate Governance & Compensation Committee. In addition, he serves on the board of NexGen based Greenville, South Carolina.
Mr. Ellingson has served on the following boards; Food Equipment Distributors Association as its President, International Food Equipment Distributors as its Chairman as well as for the Metro Board of the YMCA, Board of Trustees for Charles Wright Academy and Tacoma Lutheran Home.
Paul resides in Federal Way with his wife of 40-years, Linda. He has two grown sons, Jeffrey and David. In his spare time he enjoys boating, golfing and skiing.
Howard Attarian – Advisor
 Howard Attarian is United Airlines vice president of Flight Operations. He is based at United’s operations center in Elk Grove Village, Illinois.
Named to the position in August 2008, Captain Attarian is responsible for the day-to-day operations of United's Flight Operations division, including pilot domiciles, flight standards and flight technology. Flight Operations’ operating and capital budgets along with the development of programs and processes that improve return on investment for divisional initiatives are under his direction.
Howard joined United after serving as a pilot for Northwest Airlines for 23 years. Throughout his career at Northwest, he served in several officer positions with the Air Line Pilots Association (ALPA), where he played a key leadership role in contract negotiations. Most recently, he served for eight years as the executive administrator to the president of the Air Line Pilots Association International, where he led several projects to merge ALPA's six pilot groups, as well as serving as a key adviser in the collective bargaining negotiations for Northwest, Delta, Alaska, US Airways and United.
Captain Attarian is a highly decorated and retired commissioned officer and aviator in the U.S. Air Force and a former pilot on the renowned United States Air Force Demonstration Squadron "Thunderbirds." He is rated to fly the Boeing 757/767 aircraft.
Captain Attarian holds a bachelor's in education from Kansas State University.
Bob Jones – Advisor
 Robert W. Jones has been serving the greater Seattle area as one of its most trusted C.P.A.s since 1974. His tax experience, along with his personal touch, has made Bob one of the most sought after C.P.A.s in the Northwest. Bob specializes in tax planning and preparation for individuals and small to medium sized businesses, quarterly business and payroll taxes, financial planning, and corporate retirement plans.
Robert Baldwin – Advisor
 Mr. Baldwin brings more than 35 years experience as a Corporate Executive and Management Consultant in the Financial Service Industry.
As a management consultant, Mr. Baldwin has had the opportunity to serve large financial services companies both domestically and internationally. Focusing on post merger/acquisition integration, he has helped clients manage the rationalization and consolidation of products and services, geographic locations, facilities, systems and operations, vendor dependencies and human resources. He has worked and traveled extensively throughout the US, Europe, Middle and South America and the Middle East. Mr. Baldwin’s Clients include, Citicorp, J.P. Morgan Chase, Barclays Capital, Deutsche Bank, Kuwait Finance House, Swiss Bank, Clearstream (Cedel – Luxembourg), and many regional and community banks throughout the US.
As a Corporate Executive, Bob served as Vice President and Group Manager of Merrill Lynch; overseeing an organization of 300+ employees servicing over 400 corporate clients with 1,500,000 individual 401K, Employee Stock Purchase and Non-Qualified Employee Stock Option Accounts.
In 1996, Bob was a co-founder of Plug n Pay Technologies, Inc., one of the first secure gateway providers in the early days of eCommerce.
Bob also serves as Current Treasurer, past President and Founder of the Bishop Masereka Christian Foundation (US) Inc. which, since 2002, has raised over $1,500,000 to support the education of nearly 600 students in the Rwenzori Region of Uganda. BMCF has also funded, built and currently operates a Medical Clinic with full Medical Staff and Equipment in Kasese, Uganda. The BMCF Medical Centre treats thousands of individuals annually and maintains a fully equipped Birthing Center that safely delivers hundreds of children yearly.
Robert Jenson – Financial Advisor
Mr. Jenson has been active in the field of Finance and Accounting from the time of his graduation from the University of Utah with degrees in accounting and business management.
He is the current Chief Financial Officer and Corporate Secretary of Hart Crowser, Inc. a position he has held for almost 10 years. Hart Crowser, Inc., an engineering firm headquartered in Seattle, Washington which provides a variety of engineering services. While at Hart Crowser, Inc. he was the principal architect in converting the company to an ESOP Company. His role at Hart Crowser, Inc. covers corporate financing, financial systems and financial reporting, insurance and risk management, taxation, information technology, and Trustee and Board Functions.
He is currently on the advisory committee for a startup software company, treasurer for a public middle school PTA, professional service volunteer for the Bellevue Philharmonic, and coach for youth sports.
His prior employment includes Chief Financial Officer for the All Alaskan Group of Companies headquartered in Seattle which operated in the Russian Far-East. There he was responsible for treasury functions, financial systems, financial reporting and taxation.
He also spent many years with National Accounting Firms where he provided professional audit, consulting and tax services for more than 100 different companies, including publicly traded companies, operating in a variety of industries. He was a member of one of the firm's national financial institutions committee and was a regular presenter and trainer for industry trade associations. He attended and presented at more than 100 boards of director meetings for clients he served.
Mr. Jenson has been active in the field of Finance and Accounting from the time of his graduation from the University of Utah with degrees in accounting and business management. |
